What broadcast motion graphics means
Broadcast motion graphics are the visual language of network promos, sports packages, product launches, and premium TV-commercial transitions. The look is not just "high energy." It is controlled: confident typography, clean geometry, deliberate pacing, and a small number of visual rules repeated across every beat.
Most generic AI video prompts miss that restraint. They ask for motion, polish, and excitement, but they do not define the system that makes a piece feel designed. Broadcast-style motion works because every choice has a job: type reveals information, accent shapes carry transitions, and brand color tells the viewer where to look.
The Brand Kit is the visual glue between all your marketing products. This is a powerful tool in AI video generation.
Why Brand Kits make better ads
A strong Brand Kit already contains the ingredients a motion designer would ask for first: logo behavior, colors, typography, imagery, and tone. The missing step is translation. Instead of pasting a palette into a prompt, turn the kit into motion instructions a video model can follow.
- Logo rules define when the mark appears, whether it anchors a scene, and how long it needs to hold before the next transition.
- Color roles tell the model which colors are backgrounds, accents, text colors, or transition carriers.
- Typography controls hierarchy, pacing, and how headlines differ from captions or labels.
- Brand tone decides the motion family: precise and premium, playful and springy, or bold and punchy.
Why this matters for AI video models
Create marketing art (optional)
We first generate some nice marketing images using Nano Banana Pro. This step is optional. If you already have a logo and some web graphics, or any marketing material, you can generate a Brand Kit straight from that. But for this project, we wanted to make some custom art first using Nano Banana Pro.
Generate your image through Create Image with your favorite model selected. Using the tools in NewScene delivers 4k-quality Brand Kit images, perfectly tailored to your brand. Different models can produce different results, so see what works best for you.
How to make a Brand Kit
Once our marketing art looks good, head over to Brand Kits to generate your Brand Kit. Simply drop in your images, tell the chat prompt a little bit about your company and your product. Click "Create Brand Kit" and it will start creating your new asset. This may take a minute or two.
Making your broadcast motion graphics video
When your Brand Kit looks good, you're ready to make a broadcast motion graphics video. In Create Video simply add your Brand Kit image, and add any additional references. Add characters you want to appear, high quality images of your logo, or products. Adding pictures of your character from multiple angles is a great way to keep them looking realistic in the final render.
Now that you've added your Brand Kit, you can add a short description in the prompt if you have any specific details you want in your ad. Then select "Broadcast Motion Graphics" from the Style dropdown menu.
To make your video, simply add your Brand Kit and marketing images, select "Broadcast Motion Graphics" from the styles, and add a brief description in the prompt.
Generating your video
Now you're ready to produce your first broadcast motion graphics video. Click "Write Script" and the process will begin. Our agentic AI workflow will start with a directorial script, motion language notes, and a full scripted shot list with details about every image. Images will automatically be created, showing distinct visual keyframes for every shot in the video. Once the images are made, you'll have a chance to review them, make sure they meet the criteria, and request any edits.
Then you're ready to export your broadcast motion graphics video. Click "Create Video". When it's ready, the NewScene movie player will appear with a video timeline so you can review your movie. Background sound and music are added by default.
After you enter a brief prompt about your video, the AI will generate detailed video notes and shot images, all done automatically.
Never Lose Your Work
Generate broadcast motion graphics in NewScene
The same structure can be handled directly in NewScene: create or upload a Brand Kit, choose a broadcast motion direction, and generate scenes that pull from the same logo, color, type, and tone rules. The result is faster than commissioning a custom motion package, but still anchored to the system that makes the brand recognizable.
Use the manual prompt structure when you need fine control. Use the Brand Kit workflow when you want the system to apply those rules automatically across promo videos, launch clips, and paid social variations. Browse the AI video examples gallery to compare finished styles.
